Marketing Essay Example | Topics and Well Written Essays - 250 words - 12

Marketing - Essay Example Here all the unattractive ideas and unfeasible ideas are weeded out leaving only the ideas where future action is possible. Concept Development and Testing: Here in this stage the idea is presented to the customers and their views and opinions of the ideas are documented. This eliminates the risk of any losses if the ideas are not accepted by the customers (Kahn). Business Analysis: This stage involves the business and financial analysis of the ideas and here the financial risks and the other business related analysis are completed. Prototype Development: Here the idea is developed and the product is developed in the physical form and the basic marketing strategy is developed. Test Marketing: At this stage the company puts the product up for sale in a few areas to check for the performance under the marketing plan (Jobber). This provides an insight to the company for the effectiveness of the marketing strategy and the demand of the product. Commercialization: The last stage of the ne w product development stage is the commercialization, where the complete marketing plan is developed and the full production is set into action

Is Adolescence a time of 'storm and stress' (individual development Essay

Is Adolescence a time of 'storm and stress' (individual development module) psychosocial study degree - Essay Example The adolescent is confronted with many different changes and is able to adapt to these changes in a constructive fashion, and in a way that results in developmental advance. Considering the large variety of tasks and problems encountered, adolescence is characterized by impressively effective coping in the majority of young people, a fact that has been widely neglected. Coping is the effort to manage (i.e., master, reduce, minimize) environmental and internal demands and conflicts which tax or exceed a persons resources and this shows that coping is a hypothetical construct that is sufficiently complex to take into account both person-specific and situation-specific aspects. Stressors and social resources are also two important concepts. The significance of coping behavior is evident in resiliency research showing that it is coping that makes the difference in both the adaptational outcome and in research on symptomatology, illustrating that the most reliable predictor for mental health is not so much a lack of symptoms, but the competence with which age-specific developmental tasks are handled (Compas & Hammen 1993) More than any other developmental period, adolescence has been characterized in the psychological and sociological literatures as fraught with struggles that are both intrapersonal and interpersonal in nature. In the intrapersonal domain, adolescence has been described as a period in which identity formation is a central developmental task. Achieving a sense of personal autonomy and an identity that is separate from the family is of utmost importance. Significant interpersonal tasks during adolescence are thought to include increased involvement with the peer group balanced against continued attachment to the family. Adolescence is a period in which relationships outside of the family multiply, take on new meanings, and deepen in intensity. These new bonds broaden and enrich the